networks and devices settings

This is the latest installment in a series on Google Ads campaign settings. In the first post in the series, we talked about how to name and organize your Google Ads campaigns, in the second post we focused on locations and languages settings within the Ads settings tab, and in the third post in the series we offered best practices around Google Ads bidding and budget settings. In this post we’ll walk through the networks and devices settings within the Google Ads campaign settings options.


Google Ad Network Targeting

The first set of options for Google Ads advertisers lies Whatsapp Mobile Number List within the Google Ads network targeting menu. Your first option is to target “All available sites” or “Let me choose”:

AdWords networks settings

As you can see Google is “recommending” targeting all available sites for new advertisers, but in fact in most cases this is suboptimal. When “Let me choose…” is selected, the network settings are an opportunity to split out search ads and display ads. Search ads and display ads typically have very different:

Levels of intent on the part of the visitor – A searcher is looking for something specific, and you can target that intent, while a visitor to a site is looking to consume the site’s content, typically.