Post by account_disabled on Feb 12, 2024 2:49:45 GMT -5
HearthStone, PUBG, R Siege, WoW, DOTA and general gaming topics without reference to a discipline (let's call it Games). We announced the tournament among the DOTA and WoW audience. We were based on the following hypothesis: the WoW audience might be interested in the tournament since Dota Allstars was originally associated with WoW. Despite the success in the first flight, the results in these categories were not so high - CTR and CR for these placements were - times less than planned.
What cannot be said about other disciplines: In general, the Bosnia and Herzegovina Email List flight CPA was % lower than planned. We also noticed that in the second flight the CTR dropped significantly as the CR increased, which indicates an increase in brand knowledge. thematic gaming bloggers turned out to be effective. Work with the client on the blogger channel continues, and additional budgets have been allocated to scale the campaign.
We plan to test other disciplines. We are sharing a short work checklist that will help you not miss anything when preparing to launch a campaign with influencers. Start testing hypotheses with small bloggers - based on the data from their placements, you can build full-fledged forecasting models that can be applied to larger placements. Communicate with representatives of different disciplines/directions within a broad topic.
What cannot be said about other disciplines: In general, the Bosnia and Herzegovina Email List flight CPA was % lower than planned. We also noticed that in the second flight the CTR dropped significantly as the CR increased, which indicates an increase in brand knowledge. thematic gaming bloggers turned out to be effective. Work with the client on the blogger channel continues, and additional budgets have been allocated to scale the campaign.
We plan to test other disciplines. We are sharing a short work checklist that will help you not miss anything when preparing to launch a campaign with influencers. Start testing hypotheses with small bloggers - based on the data from their placements, you can build full-fledged forecasting models that can be applied to larger placements. Communicate with representatives of different disciplines/directions within a broad topic.